Before you can learn how to improve your conversion rate, you’ll need to know what it is. A conversion rate is the percentage of people that visit your website that convert to a sale. It is commonly thought that to increase sales, you need to increase your traffic. This is one way to improve sales, but another way is to improve your conversion rate. If your conversion rate was 2%, you had 1,000 monthly visitors, and your average sale was for $20, your monthly sales would average $400. If you double your conversion rate, however, your sales would also double, even though you haven’t received more visitors to your website.
So how do you improve your conversion rate? The list below goes through some common ways to do so.
First, integrate popular payment methods. While this may not seem important, customers prefer to complete the transaction through a popular payment processer such as PayPal and/or Stripe, because it is considered more secure.
Second, make sure you have a professional looking website A professional looking website looks better to a potential customer. If your potential customers visit your website and it looks outdated, or is hard to navigate, the visitor is less likely to make a purchase. Make sure your copyright year is updated. Don’t use outdated looking buttons on the website. As best as you can, integrate the storefront seamlessly. Many companies don’t use the website builder for their storefront (they use an API or third-party system). This is not bad to do, but try to stay consistent with your theme (design, colors, fonts, etc.
Thirdly, having someone else support your company can significantly help gain brand respect. This could be another company, a large review company, etc. It can be hard for a new company to gain the respect of a potential customer. Why is this? Because you aren’t known, and people are worried about giving you their money and never receiving their product or receiving a product that doesn’t work as advertised. Having a trusted name to support your company/website gains the trust of your potential customer and increases your chance of sales.
Next, consider offering free items to the customer and charging for shipping and handling. Offering free items makes the customer feel like they are getting a deal, even though they are paying for shipping and handling (which is how you still make a profit). In addition, if the customer orders a free item, they are often more likely to add another item to their cart, which increases your average order size as well! It is also a great way to get more customers on your email list.
Next, improve your bounce rates. Improving your bounce rate (the percentage of customers that visit your website and don’t go past the first page). A lower bounce rate means that your customer is more engaged and is therefore more likely to make a purchase on your website. We will discuss this in more detail in the next lesson.
Some other ways to improve your conversion rate include adding more items to your website, offering free shipping, offering coupons and promotions, having product reviews and ratings, and offering exclusive items.
Finally, make it easy for the customer to make a purchase. It is not uncommon for up to 40% of all customers who add items to their shopping cart to NOT move forward with the purchase and forget about it all together. Why? One reason is because the checkout process is too difficult, confusing, and/or time consuming. So, simplify the checkout process and make it as easy as possible for the customer to make a purchase.
If you would like help optimizing your website, improving your conversion rate, or driving traffic to your site, please feel free to book a call below with one of our team members!
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